Catriona Pollard, Founder and Director, CP Communications, one of Australia’s most respected and innovative PR and social media agencies. She is also the author of ‘From Unknown To Expert’, a step-by-step process for growing your profile and expanding your influence by becoming a recognised expert in your field using Public Relations and Social Media.Catriona founded CP Communications in 2001 and has built it into one of Australia’s leading PR and social media agencies. Recognised as an industry influencer, Catriona is an international speaker and trainer, author and popular media commentator. She has over 20 years’ experience in developing public relations and social media strategies that engage both consumers and businesses.Catriona created the popular blog Public Relations Sydney that has been listed as the top two business blog in Australia. She is also listed as one of the top 100 PR people worldwide to follow on Twitter. Catriona presented an inspirational and motivational talk at TEDx on the topic of Being Open To Yes. She encouraged people to move from the shadows into the spotlight, to redefine the spotlight so it means something to everyone and to understand we all deserve to be there and share our voice with the world.